Stefan L. Smith
Chief Executive Officer
More than a year and running strong!
It's hard to believe that SLS has been moving on up in the fashion world since our opening in November of 2010. When I began the company, I had no idea it would grow to where it is today. Hard work truly pays off! I really think it's because of our awesome customers that we have been so successful in the exponential growth of my company.
In this terrible economy, it has been difficult for all of us to find clothing that we can afford which also allows us to be fashion forward. This was my overall vision for SLS and we have been moving forward to create an even better image for the scene of American fashion. Just looking back to when we initially launched using our free store front on eCrater, we were then able to move to a host that has a more user friendly shopping experience, gift cards capabilities, instant coupon codes and further expansion of our vendors list.
Not only has my style sense improved but I've learned about areas of business that would have been foreign to me before taking on this adventure. So you may have questions about what's next. Well, we've launched some premium items that are also affordable and stylish. I am also going to reach out to my stylish ladies by offering a selection of boutique clothing for women.
Women's Collection Preview
Be on the lookout for the Womens collection early 2012!
